Postcard mailing is an old-fashioned method of marketing that’s proven effective, even in this day and age. It can be used by businesses and individuals for a variety of reasons, including marketing campaigns, sales promotions, invitations to events, and customer retention and brand loyalty efforts.

Post cards offer a unique, personal touch that’s difficult to achieve with digital advertising. They’re a great way to reach potential customers and make connections with existing ones, especially if you target them specifically by their neighborhood demographics using EDDM postcard printing. Source onlinestatements.us

Creating a postcard that’s both eye-catching and effective can be a challenge, but there are several strategies to help your message get noticed and encourage action. Less is more; avoid overstuffing your postcard with text that will confuse or turn off recipients. Instead, write like you talk, and keep the copy short (as little as 8 seconds). This will increase the chances that your audience reads it and takes action.

Navigating the Mailing Landscape: Strategies for Successful Postcard Mailing

Another strategy to help your postcard stand out is by highlighting your message in the middle of the card. This will grab the attention of anyone who flips the postcard over to read it. This will be particularly effective if the message is urgent or of particular importance to your recipient.

Finally, make sure to include your desired recipient’s address on the back of your postcard. This will be the area where postal workers look for the delivery address, so be sure to include their full name, phone number, email address, and state/province/zip code.